Parnell Sports


Proudly Representing:


Florida, Georgia, South Carolina, North Carolina, Virginia, West Virginia, Alabama, Tennessee, and Kentucky

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About Us


We’ve been in the Outdoor Rep Industry for over 30 years.

Our professionalism, attention-to-detail, customer service, and brand development initiatives have led us to become the trusted source for some of the biggest dealers and sports companies to date.

Our expertise has also humbly led us to obtain numerous awards and industry recognition along the way.

As industry veterans, we love what we do and continue to carry the same ambition, passion, and dedication we started with on day one.

We are Parnell Sports.




PH: 407-257-8003

Experienced Brand Manager with a demonstrated history of working in the Sports, apparel and fashion industries. Strong marketing professional skilled in Event Planning, Customer Service, Sales, Marketing Strategy, and Sports. Achievements include success with building brands and expanding distribution. Recognized for exceeding sales and performance standards by effectively servicing clients and nurturing relationships.

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JIM PARNELL, Vice President

PH: 828-266-5628

Jim has been an outdoor enthusiast for all his life. He parlayed his interest of outdoor sports into a career spanning many decades. He brings his knowledge of business and love of the outdoors to brands and retailers alike. His strength in networking and customer relations have been the cornerstone for Parnell Sports.


SHERRY MILLER, Sales Associate

PH: 386-871-7806

Sherry joined Parnell Sports 4 years ago when Suzie and Jim sought to expand their offerings to include year round products.   She has worked in specialty sales her entire career with emphasis on customer service and creative marketing.  She enjoys working with each retailer to find the perfect mix of products to maximize their success with Parnell brands.





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Let’s Keep In Touch.

Send us a message, inquiry, or just a friendly hello! We’d love to connect.

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